VIRGINIA DISTILLERY CO.
Virginia Distillery Company was on the hunt for a partner to help launch its soon-to-be flagship product, Courage & Conviction, a true American single malt whisky. Its main competitor? Oh, just a country by the name of Scotland. Featured is the exploratory work, broken into three different directions, that helped win the business.
*Copywriting by Michael Deegan
The first story we wanted to share was overcoming the monster. This is a David versus Goliath tale, after all. In this corner, the country that literally invented the drink and that has been dominating the category for over 500 years. And in the other corner, some burgeoning distillery from Virginia. America will always have a special place in its heart for the underdog.
The next direction was comedy. A little wink goes a long way in disarming whisky drinkers who hold Scotland and its export on a pedestal.
The last direction was rags to riches. Virginia Distillery Company was very much a passion project with humble beginnings, but its plans going forward are anything but small.
