HERR’S SNACKS
For this project, we focused on one of Philly’s favorite (and least favorite) moments; game day. We were tasked with creating five-second spots to premiere on commercial breaks throughout the football season. Due to the limited timing, these had to be quick, eye-catching, and entertaining enough to hold the attention of football fans. To hammer home the idea that Herr’s has been a part of the city for more than 75 years, we positioned their chips as true Philadelphians. And what’s more Philly than a snarky football fan?
*Collaboration with Michael Deegan