LABATT BLUE
This august, we’re targeting a fast growing, valuable market: drinking-aged college students. With the college crowd undeniably cash-strapped, and our brand’s competition stiff with popular, more affordable beer brands (talking about you, Shmatty Shmight), we need to be interesting, relevant and as audacious as the college group we’re talking to.
Copywriting by Michael Deegan
Get Extracurricular
CHEERS TO FIVE YEARS
To soften the blow of going back to school for the fifth year of undergrad, we’re offering an exclusive deal for fellow victory lappers. One lucky student will even get their tuition covered for their final year.
#LabattNSFW
For when things get a little too extracurricular, undergrads can turn to our Instagram-cleansing-services. With a little Photoshop magic, we’ll help our followers transform their questionable story photos into job-hunt-ready, feed-appropriate posts.
